Established in 2009, Cotton Queen has swiftly established itself as the leading, worldwide online destination for finding the latest in high-end Pakistani fashion. Fashion to us isn’t just a business; it’s our passion. From pret-a-porter to luxury haute-couture, it’s our goal to help customers look the best version of themselves, whatever the season. Our passionate team pride themselves on procuring the best collections from the most sought-after Pakistani fashion brands and designers, delivering everything under one roof. All this for the widest portfolio, most choices and paramount online shopping experience for our valued customers. In today’s ever-demanding fashion industry, we make it our goal to establish strong relationships with each designer, helping us achieve our mission of delivering a global fashion destination who are a go-to for exciting exclusives and one-off collaborations; these things cannot be found anywhere else in the world. Cotton Queen are also proud supporters of some of Pakistan’s most talented, promising, up-and-coming designers, providing them with an incredible platform from which to promote their creative excellence. Innovation is at the heart of what we do. In the fashion world today, we understand how important it is to stand out, both in terms of product, service and usability. That’s why we launched what’s now widely considered to be the world’s leading smartphone app for cataloguing Pakistani fashion – being in-vogue has never been more effortless, at our customers’ very fingertips.